How to Write an Effective Real Estate Email? Over the years, the act of buying a home has gone digital and the process of purchasing a house has upgraded from the conventional and traditional method.
Nowadays, over 80% of the home buying process is conducted over the internet and roughly 90 percent of home buyers start their quest for home buying from the internet by finding real estate agents online and conducting various researches by surfing the net. In fact, real estate business has gone as far as business being concluded and signed virtually online and the role which emails play cannot be over-emphasized.
As a real estate agent that has the intention of broadening your scope and improving your sale through the use of this recently evolved technology called the internet, it is very important that you recognize the tremendous success you stand to enjoy with a good email marketing strategy.
Real estate emails are known by professionals as one of the essential tools in turning a mere visitor of your website into a client that will drop some commission into your pocket. But I wouldn’t go about today telling you how good and effective a real estate email is, this is because I am quite sure you know that already.
Rather, I need you to be informed that when it comes to writing a perfect email that strikes the cord, there are some general rules, guidelines, and suggestions that must be followed, it is this general tips and guidelines that I will be sharing with you today and they are given below.
Tips and guidelines for writing an effective real estate email
You should lay emphasis on the benefits
After writing an email, the first question you should ask yourself is the “why” question, you need to give reasons why your recipients need to read and respond to the mail on reaching them especially when there is no connection between you and your client yet, The only answer to this question of why are the benefits attached.
It is very likely that most of the people that will be receiving your emails neither know or care about what you or your firms do, so it is very important that you market your product and do some reintroduction of the business and give them the idea that they stand to benefit from doing business with you.
You should be personable
Unlike the general misconception that you have to be private before you can be regarded as being personal. For you to write an email that can be considered as being personal, it should be so written in such a way that even its content can be published on the newsletter of the company without bringing you any form of disrepute or element of shame.
Being personable is all about giving attention to the little things such as referring to the recipient (Prospecting client) by name in the email, closing your mail on a friendly note.
Also, you can introduce the dynamism of being personal by using exclamation to express and emphasize on enthusiasm. In general, when a personal touch is introduced to your mail and you sound as polite and kind as can be, your email draws them to you and takes them to that point where they feel gracious enough to work with you.
But you should be careful enough not to go about pilling up comments. This may be regarded as brown nosing and this is not what you want for your company
End your mail on a call to action note.
It is important that all good and highly effective real estate emails to your clients just like all good business plan should end on an actionable note. It should prompt its recipients to reply.
Though their reply may not be the one that can be counted as a success they should still reply all the same. This tip is very important for you to be certain that your time has not been wasted
You should be specific
When writing your Real Estate Email to a client or a recipient, you need to be very specific with your points and claims, there is no point being vague, neither is there any benefits attached to it.
It is paramount for you to capture and keep the attention of your recipients in other for you to make a sale, investment or meeting out of the mail but the only way this can be done is if you are specific in what you are offering and also what you expect them to do.
You should keep the email short
Though few achieve success with long mails studies conducted shows that emails that are kept relatively short to a very great extent are often read and replied.
A very important factor that must be put into consideration when writing a real estate email is that most home buyers will be getting their emails on mobile phones and typically a phone shows a relatively small number of characters between 25 to 35 characters and as a result of this, it is very important that the email is kept short and that the most important words are written at the start of the email.
You should use an appropriate punctuation
Another very useful tip that can bring a high success rate in email marketing is the use of punctuations to further express your ideas. The use of the right punctuations guarantees that your message is passed and every form of misconception of ideas are avoided. And also I have to say that asking questions and the use question marks have proven to be helpful in making an effective email.
You should make the email timely and sound important
Nothing captures your recipient’s attention like a timely Real Estate Email signifying that the information you are passing has just been released and will expire soon or has a specified time frame. A very effective approach is to give your recipients the idea that not opening your email immediately will result in them missing out on an opportunity.