Social Media Marketing Strategies for Real Estate Marketing: Today’s real estate agents starting to notice some major changes in the industry, and this is why the savviest of them have decided to harness the power of social media to maintain their relationships with their previous and potential buyers and generate more leads.
Below are some of the best social media marketing strategies for real estate agents can implement to create more conversions and boost social engagement.
- Remember to Go Local
Modern real estate businesses are working most closely with those who are planning to sell and buy in their area. See to it that your location serves as the main focus of all social media marketing strategies you use. You can take advantage of GeoTagging resource and tag the location on every single thing you post on your social media profiles, from Facebook, Instagram, Twitter, and others. It means that you will cast your net more firmly over your location better that your competition, increasing the chances of potential leads finding your business.
This focus on SEO can also work well for the local SEO of your business. Inputting the address and GeoTagging will make Google see the reliability of your business in the area, and reward you with the higher ranking.
- Come up with original content.
if you have social media accounts already, it is possible that you are also following other professionals in your field, as well as brands, publications, business organizations, mortgage brokers, and other experts. While it is great to share content coming from them to grow and improve your social media accounts, you have to make sure that you also produce and post your own original articles. One of the best ways to build credibility and show your expertise is by coming up and posting original content you made yourself. On top of that, your prospective clients will also enjoy reading articles you wrote on your own.
- Promote Updates and News
Any success your business achieves, small or big alike, must be promoted and shared online. Is there a brand new luxury house in your books? Did the most junior team of your member successfully made his first sale? No matter what it is, make sure you share these milestones. You should also engage with news relevant to the industry and your business to show your followers that you are involved and knowledgeable.
- Share Reviews from Customers
Probably the easiest way to establish your reputation online is sharing reviews from customers. To do it, just ask some of your previous clients to post a short review about their experience of working with you. Use the share and tag features on social platforms to share these posts with the social community. If you are using Facebook for real estate business, your profile already has a place where your customers can leave their reviews.
- Combine Business and Personality
Finally, make sure that your social media accounts are used for sharing your personality. A human face must be associated with your business. Use it to share your own interests, your favorite dishes, or even a photo of your family by the beach. When you mix your personality with updates about new sales and listings, you let your prospects get an idea of the positive experience you can offer to them.