Email Marketing Ideas for Real Estate Agents: Email marketing has a proven track record as one of the best real estate marketing strategies because of its unparalleled ability to keep the clients engaged with real estate agents long after the sale. It is an incredibly powerful tool that every real estate agent should be using to reach the target audience, engage them in conversations, ultimately convert the prospects into deals.
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Following are the key email marketing ideas for real estate agents:
Use an E-Newsletter to Provide Value
A monthly real estate e-newsletter containing interesting and useful articles for your clients will help you stay up-to-date with your database, keep in touch to continue providing value to previous clients, as well as place yourself as an expert in real estate industry. Writing a Real Estate Email is also an important step. Don’t make your newsletter content promotional. Instead, focus on providing helpful ideas and tips for homeowners.
If you are too busy to design and write an e-newsletter, then it is recommended that you select a Customer Relationship Management (CRM) platform. These platforms usually come with preloaded e-newsletters. So, choose one that is relevant to your business.
Also, Read: Real Estate Branding Ideas and Examples for New Businesses
Assign New Leads to a Drip Marketing Plan
Whenever there is a new lead, it is highly recommended that you assign it to a drip marketing campaign in your Customer Relationship Management immediately. Drip campaigns contain a variety of emails that are automatically sent and feature occasional prompts to make stay-in-touch phone calls. You should keep in mind that there are many drip marketing approaches and not every approach is suitable for every prospect. So, you should tailor the campaign to the specific prospect type e.g. seller, For Sale by Owner (FSBO), first-time buyer, etc.
Send Just Listed and Just Sold E-Fliers and E-Cards
Not many real estate agents do this, but if you proceed with care with regards to who you send your Just Listed and Sold e-cards and e-fliers to, they can be quite helpful in getting leads. If there are certain people that you know are going to be interested in certain areas, then you should let them know about it the next time you sell a home or get a listing in those areas.
After that, check who viewed your email as well as how many times they viewed it and visited the links inside. If you find that certain individuals have read your email several times and visited the hyperlinks, then it is highly recommended that you give these leads a call.
Send Special Offers
Keeping past clients engaged can be quite challenging in the real estate industry. You can send special offers for this purpose. Perhaps a free market overview, recent deals in the area, or home value consultation? Every now and then, send such offers via email and include instructions on how your clients can properly take advantage of it. Special offers via email are an excellent way to get some sales and leads.
Effective email marketing can supercharge your real estate business. Hopefully, the ideas listed above will help you take your real estate email marketing efforts to the next level. We have also written another post on Benefits of Email Marketing for Real Estate Agents, where we have discussed six benefits.