Facebook Dos and Don’ts for Property Managers: As a property manager are you perfectly making the most of your Facebook presence? Social media is a significant tool that allows property managers to have the best relationship with both current tenants and potential tenants. In past, we have also written a blog post about Facebook marketing ideas for real estate agents. Use these Facebook do’s and don’ts to connect with a larger audience while promoting loyalty and brand awareness.
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Facebook Dos and Don’ts for Property Managers
Facebook Dos for Property Managers
Ensure that your information is consistent on all platforms
When posting on Facebook, make sure that your information and photo are shown in a similar format across all platforms. This allows you to remain genuine to your company brand and create less fuss between platforms. Make sure you fill in your bio to give your potential customers a perfect understanding of your personality and transmit a positive search engine optimization signal.
Also, Read: Social Media Marketing Strategies for Real Estate Marketing
Do network and build a relationship
Make use of the facebook platform to connect with your old and potential tenants. Take part in certain discussions and initiate online discussions. A platform like facebook can help promote your brand and allow tenants to relay feedback.
Also, Read: Social Media Marketing Ideas for Real Estate Agents
Remain active and make use of scheduling tools
Ensure that you post relevant messages and pictures regarding your properties on a frequent basis. Investigate factors like ideal posting time to connect with your target audience. Post updates regularly whenever the need to arises, and also maintain your facebook presence, and utilize scheduling tools such as Tweetdeck to create a specified posting date.
Also, Read: Instagram Marketing Ideas for Real Estate Agents
Use 3D plan images for social media sharing
Senior living 3D floor plans or multi-family apartment 3D floor plans can be good options for Facebook posts. You can talk about their interiors, decors, furniture, etc.
Facebook Don’ts for Property Managers
Don’t assume diverse rules apply to online communication
You should communicate with your tenants (potential or existing) the same way you’ll communicate with them if you met them in person. Ensure that you interact with your online audience with the same etiquette, patience, and respect. Avoid using certain unprofessional words or abuses.
Ensure you don’t eschew comments
After setting up your Facebook account, ensure you are always active in case a potential customer has a question for you. Do not ignore online questions, no matter how dumb they may be. Ignoring online questions from your followers will make them feel that you don’t care. Engage with your audience at all times, because it demonstrates a strong professional property management brand.
Do not remove negative feedbacks
Ensure you provided answers to negative feedback on your Facebook page. The answers or replies should be provided in the most appropriate way and with respect. Rather than deleting all negative feedbacks, consider addressing them with the best wisdom because doing so will provide you with more credibility. Managing reviews will promote the reputation and credibility of your brand.
Don’t post irrelevant information
Your Facebook page is for posting relevant photos, information, and details regarding your listings and not for posting irrelevant information that does not tally with your industry. If you post a photo or information that your followers don’t find useful, you’ll be creating a wrong impression about your brand. Post pictures of the properties that are available for rent, post pictures about ongoing housing projects to keep your followers engaged, including any other information you think is beneficial to your followers. Don’t for any reason post things that are outside your domain.
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