Facebook Marketing Ideas for Real Estate Agents? Real estate, an industry that used to depend on traditional marketing, has now transformed into an industry that relies heavily on social media marketing. Yet Facebook marketing remains an under-utilized tool among many real estate agents. Since the real estate industry is evolving pretty fast, adjusting to the ever-growing needs of online consumers is becoming more and more important. So, you simply cannot afford to sit on the sidelines.
Following are some tips that will help you enhance your Facebook marketing for your real estate business:
Table of Contents
Facebook Marketing Ideas for Real Estate Agents (6 Ideas)
Connect Your Online and Offline Real Estate Marketing
This is the first thing you should do. If you have a database or email list that you have grown throughout your career, then it is highly recommended that you send an announcement about your Facebook page asking your clients to join the community. You should add a link to your Facebook page on your outgoing emails with a simple call to action. Obviously, you will also need to give them a reason to like your page.
Also, Read: Social Media Marketing Ideas for Real Estate Agents
Be Sure You Are Posting Often Enough
Don’t just create a Facebook page and then post on it occasionally. This is a mistake many business owners make. Although you will need to experiment to see what posting frequency would work best for your target audience, posting one or two Facebook posts every day is generally recommended.
Highlight Success Stories
As a real estate agent, you should highlight success stories in the form of images or testimonials of people who have used your services and moved into their new homes. Photos of people in front of the homes they have just purchased are great real estate marketing material that you can put forward.
Also, Read: Social Media Marketing Strategies for Real Estate Marketing
Engage Actively with Your Audience
You don’t just want to attract an audience, you want to keep them interested as well. So, respond to their comments and chat messages promptly, as a quick response time will indicate that you are active and interested in their inquiries. This perception is extremely important for individuals interested in real estate as it tells them that you are an agent who offers great client service.
Use Multimedia
It is highly recommended that you use different forms of media in your Facebook posts. Use text snippets drawn from real-life talks with contractors, drone videos, home images, etc. as a part of your overall Facebook marketing strategy. By varying your posting content, you will keep your audience interested and make sure that they are drawn to your posts once they appear in their news feed. You can also use 2D floor plan images or 3D floor plan images for social media marketing.
Use Hashtags Where Appropriate
Facebook hashtags can be very useful in helping your target audience find your posts. Don’t use too many hashtags though. Most experts recommend using two or three relevant hashtags per post.
Being in real estate is a tough business, particularly when you only get paid for the results and performance you deliver. So, following the right Facebook marketing guidelines is extremely important. The tips listed above will help you achieve your goals.
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