Real Estate Branding Ideas and Examples for New Businesses: Whether you are just kick-starting your real estate business or you have plans to reinvent something entirely new, you can’t afford to get it wrong when it comes to business branding. Your brand is considered the outer appearance of your business, the more time you waste thinking you don’t need this, the more your headaches on how to take your real estate business to a whole new level.
Right here, we will be taking you through some branding ideas and their examples. With this, you will be able to brand your real estate business the way you should and help generate more leads.
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3 Real Estate Branding Ideas and Examples
Start With Your Values
Branding is all about your real estate business being able to stand out and create the impression that your clients need to know about you. To fill this gap, you can start by building your brand around your values. This could either be an act of being Delligent, Trustworthy, Professional, or Effective. Your brand can also be in the form of something that tells your story and unyielding reputation.
Example: Compass
With an outstanding mission statement, this company has successfully taken charge of the brokerage space and found a way to keep a larger percentage of agents and teams on its side. This is all because they were able to brand their company with a unique value of always being crystal clear and technological advance and telling the story the appropriate way.
Also, Read: 15+ Real Estate Newsletter Ideas (+Mistakes to Avoid?)
Choose A Unique Name
As a business owner, one of your primary concerns should be the name of your company. Coming up with a good name helps to improve the branding of your business and give it more prestige. Before going ahead to figure out a name, there are certain things you need to put into consideration. These include the easy to pronounce and spell words, number of spellings, the full meaning, and many more. If these elements are considered, you will be able to come with a really good name that will help brand your company exactly the way you want.
Before going ahead to launch the name, don’t forget to check it out on Google. After doing that, try to find the right acronyms that fit in just right.
Example: Indy Home Pros
The name “Indy Home Pros” is not just a brand name, it is an expression of both art and perfection. In simple words, they were able to use acronyms to communicate their services (Indianapolis), their business (Real estate), and their value proposition (they’re pros!) and transpose it into a name.
Also, Read: Social Media Marketing Strategies for Real Estate Marketing
Design A Unique Logo
Since branding is all about uniqueness, you need to develop your brand in such a way that it attracts people and also expresses your aims. This can only be possible with a good logo. With a good logo, you will be able to brand your real estate business and make things work out the way you want.
Example: Michael Gourkani Real Estate
Also, Read: Social Media Marketing Ideas for Real Estate Agents